Which factor is NOT typically considered during the repositioning of a property?

During the repositioning of a property, the primary focus is on improving its market appeal and increasing its value or rental income potential. Factors such as changing target customer segments, upgrading furniture and fixtures, and changing the brand identity are critical components of this process.

Changing target customer segments involves recognizing and adapting to different demographics or market needs that may be more lucrative, allowing the property to attract a new tenant base. Upgrading furniture and fixtures directly enhances the aesthetic and functional appeal of the property, making it more competitive in the market. Changing the brand identity can help reposition the property to align better with the desired image and attract the target audience effectively.

Conducting a financial audit, while a vital part of overall property management, is typically not a direct component of the property repositioning process. It focuses more on the financial health and management of the property rather than the physical and marketing changes that enact repositioning strategies. Therefore, this factor is not generally considered when the goal is to reshape a property's market presence.